Amazon Reportedly in the Running to Buy Israeli AI Startup Decart at $7B
In one line: Israeli outlet CTech reports that Amazon has emerged as a potential acquirer of Israeli AI startup Decart, at a valuation of around $7 billion.
Key points
- CTech puts the potential deal value at about $7 billion. The stage of talks and the terms have not been disclosed, and neither Amazon nor Decart has confirmed anything.
- Decart is known for real-time generative video and interactive "world models." Its demos include a model that transforms live video streams and a game generated by AI as it is played.
- Decart was reportedly valued at roughly $3 billion in its 2025 funding round. A deal at the reported price would more than double that.
Why it matters
The report suggests Big Tech's AI dealmaking is moving beyond text LLMs into real-time video and simulation. Amazon could use this kind of technology alongside AWS inference infrastructure, Prime Video and its gaming efforts. For now this is only a report, so it remains to be seen whether a deal is signed and how regulators respond.