'Baby Shark' Launches Generative AI Interactive Experience in Seoul

In one line: The globally popular "Baby Shark" IP is reported to have debuted an interactive experience powered by generative AI in Seoul.

Key points

• "Baby Shark" content has reportedly been presented in Seoul as a generative AI–driven interactive experience.
• The installation appears to use AI so that visitors can interact with the characters and content in real time.
• It stands out as a children's character IP putting generative AI front and center.

Why it matters

The move illustrates how established character IP is being paired with generative AI and extended into offline experiences. For IP owners, AI is becoming a new revenue and marketing channel — not just for producing content, but for building participatory, audience-facing experiences.

More

• Baby Shark Dives Into Generative AI With An Interactive Seoul Experience — AI News (Google)