Google Rewires Search With Gemini 3.5 Flash — AI Summaries Replace the Link List

Summary: Google has replaced its traditional blue-link results page with Gemini 3.5 Flash-powered AI summaries, marking what it calls the biggest change to Search in over 25 years.

Key facts

• Every query now generates a custom AI-summarised page via Gemini 3.5 Flash, delivering direct answers instead of a ranked link list
• Multimodal inputs (images, video) and conversational follow-up questions are natively supported from launch
• "Information agents" can handle background research tasks autonomously on behalf of the user
• Google has framed this as a fundamental re-architecture of Search, not an incremental feature rollout

Why it matters

When the model answers the query on-page, fewer users click through to source sites — a seismic shift for web publishers, advertisers, and SEO practitioners who have spent years optimising for link placement. For the broader AI industry, it also sets a new benchmark for latency and accuracy: Gemini 3.5 Flash must now perform reliably at Google Search-scale load, every second of the day.

Read more

• Google Search Now Powered by Gemini 3.5 Flash — The Agency Journal