Generative AI Trust Falls Below 40%, Yet Shoppers Still Follow Its Advice
In one line: Consumer trust in generative AI has slipped below 40%, yet people still rely on AI advice when making product decisions, according to McKinsey.
Key points
- A McKinsey survey puts consumer trust in generative AI at under 40%.
- Despite the low trust, consumers reportedly still lean on AI recommendations to guide product choices and purchases.
- The findings highlight a widening gap between how much users trust AI and how much they actually use it.
Why it matters
That shoppers act on AI advice without fully trusting it suggests companies should pair AI recommendation features with transparency and verification safeguards. The trust gap remains a challenge for both regulators and marketers.