Meta Launches Its Own AI Glasses at $299, Ditching the Ray-Ban Label
Summary: Meta launched Meta Glasses, its first in-house designed AI eyewear at $299 — undercutting its Ray-Ban Meta line and putting an AI assistant on faces without a screen.
Key facts
- $299 starting price — about 20% less than the Ray-Ban Meta (from $379); no display, audio-first design with built-in camera, microphone, and speakers
- Powered by Muse Spark, the first model shipped by Meta's Superintelligence Labs — handles contextual awareness, Q&A, and daily-life assistance via voice
- Three styles at launch: Meta Adventurer, Meta Fury, and a Kylie Jenner collab at $399 (includes Jenner's voice as the default AI); available in the US, UK, Canada, Australia, and major European markets via Amazon, Best Buy, and LensCrafters
- Marks Meta's first fully in-house designed smart glasses — prior Ray-Ban models were manufactured by EssilorLuxottica under a licensing partnership
Why it matters
While Apple Vision Pro anchors the premium end at ~$3,499, Meta is betting that $299 unlocks mass-market AI wearables. A screenless, voice-driven form factor that layers AI onto everyday glasses is a fundamentally different bet from the headset paradigm — and at this price, it has a real shot at volume. If the AI assistant proves genuinely useful in daily life, this could be the device category that normalizes ambient AI ahead of any fully-AR successor.
Read more
- Meta debuts new, cheaper smart glasses (TechCrunch) — TechCrunch
- Meta AI smart glasses $299 (CNN) — CNN Business